The Mall Makes a Come-back

Photo courtesy of ralphbijker

Not everyone is as optimistic about online shopping as Julie - at least not anymore. Her post agrees with Chris Anderson's view that this new form of shopping gives the consumer an opportunity to deviate from the mainstream by providing a greater selection of products.

But a New York Times article published in 2006 offers a fresher perspective (compared to Anderson's article which was published in 2004). This new report shows that, in just two years, growth in online sales has dropped drastically.

This is because consumers are suffering from "internet fatigue". Websites are tedious and dull. Being in front of a computer feels more like work than fun. As a result, companies are working to make their stores more appealing. Friendlier employees, better lighting, and comforting decor are being implemented to make the shopping experience more pleasant.

Other companies have created a hybrid of both online and in-store shopping. Barnes and Noble is opting for a "clicks-and-bricks" model. Consumers can reserve their books online and purchase them in store. Online book clubs, forums and articles on popular authors have also been added to their website to breathe new life into their website.

The article also contradicts Anderson's argument that online shopping is cheaper. Though the prices are sometimes lower than in stores, the cost of shipping and handling has been steadily increasing. The threat of credit card fraud and identity theft could also end up costing you.

Whatever happened to going to the mall and hanging out with your friends? Shopping used to be a social experience. I used to spend entire afternoons at the mall in the small community where I grew up. It only had about ten stores. Sometimes I wouldn't even buy anything. I just liked trying clothes on and spraying my guy friends with perfume.

I think online shopping is great if you want to find something that is really hard to find in stores or to discover new products. But if you are looking for something simple, it is not only cheaper to buy it in a store, but it could also be a lot more fun!