Sunday, February 8, 2009

free lunch

FREE LUNCH
Yeah! I’ll take One. I really like the new exciting world that we live in, but it reminds me of the guy who says “The first ones free” sure,sure you can have all the cool shit you want, but let’s face it,you’ve got to pay the price of admission. There’s no such thing as afree lunch,It comes across like an Edward Bernays pitch.
I like the idea of expanding our notion of economy. What Kelly is saying is basically, we are not really paying directly for the information, We are acquiring information,and paying for the platform on which it is delivered.It's old economics with a snazzy label. Marketing jargon, selling the same things “it’s déjà vu all over again.”
The Eight generatives, Vs the old school economic marketing 8

    1.
  1. Immediacy (buy Now! ) vs . convenience

  2. 2.
  3. Personalization vs. Customized to suit your needs!

  4. 3.
  5. Interpretation Vs. 1-800-help line, 24hr. (please read fine print, some service fees applicable.)

  6. 4.
  7. Authenticity vs. This authentic Elvis plate comes with certificate,,,

  8. 5.
  9. Accessibility Vs. Nationwide service desk, ready to help you ,dial 1-800,,

  10. 6.
  11. Embodiment Vs. “you’ve read the book, now hear him speak, L. Ron Hubbard,,,

  12. 7.
  13. Patronage Vs. “you’ve read the book, now hear him speak, L. Ron Hubbard,,,

  14. 8.
  15. Findability Vs. “let your fingers do the walking”


but this is new, its a new day! free at last, free at last,,,

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