Michael Geist's viewpoint shared in Canadian Broadcasting Policy For a World of Abundance is right on: Canadian broadcasters should
Picture by Peanuts
suck it up and realize that traditional media, as we once knew it, is on life support.
Picture by Peanuts
suck it up and realize that traditional media, as we once knew it, is on life support.
Having the government step in to impose regulations will not solve anything.
Instead of being Charlie Brown trying to kick a football that will never stay put, they now have the opportunity to hold the football in their hands and be in control of their fate.
Canadian broadcasters have to catch up with those already ahead of them. In doing so they could potentially BE one step ahead. Nobody would then complain if that were to be.
The current structure under which CRTC regulations are set isn't any more beneficial to Canadian content, hence broadcasters too. Placing content on the Internet where it could find an audience as opposed to pitting it against, say, CSI: Crime Scene Investigation through traditional media where it will be completely overlooked and eventually cancelled is simply destructive. Why fight to keep a system that isn't working?
Adapting with the times, in this case, would mean taking a second look at these regulations. As long as Internet media is still out there, we are competing against world media. This also means largers groups of people can be reached as well. These rules should reflect this new reality in order to evolve into the 21st century.
Perhaps it's time for Canadian broadcasters to take initiatives and stop relying on government to solve their issues.
Instead of being Charlie Brown trying to kick a football that will never stay put, they now have the opportunity to hold the football in their hands and be in control of their fate.
Canadian broadcasters have to catch up with those already ahead of them. In doing so they could potentially BE one step ahead. Nobody would then complain if that were to be.
The current structure under which CRTC regulations are set isn't any more beneficial to Canadian content, hence broadcasters too. Placing content on the Internet where it could find an audience as opposed to pitting it against, say, CSI: Crime Scene Investigation through traditional media where it will be completely overlooked and eventually cancelled is simply destructive. Why fight to keep a system that isn't working?
Adapting with the times, in this case, would mean taking a second look at these regulations. As long as Internet media is still out there, we are competing against world media. This also means largers groups of people can be reached as well. These rules should reflect this new reality in order to evolve into the 21st century.
Perhaps it's time for Canadian broadcasters to take initiatives and stop relying on government to solve their issues.
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