courtesy of www.automechanics.wordpress.com
Online shopping is now the way to go to get whatever you want no matter how particular it is. The other good thing is that you can get it for the price you want. You keep looking for your product on different websites that offer it for a wide range of prices and you choose the price that suits you. The consumer finally gets the final word and does not have to be in the shadow of mainstream consumption anymore as suggests Chris Anderson in his Long Tail theory.
Abundance vs Scarcity
It is incredible to know that thanks to the alternative of e-business people can actually get more for less. The range of products that are available, and probably sought by a few people, is huge but still these products exist because of that tiny demand. It is better to have these products at hand in case demands for them increase than not have them at all because only a few would be interested in them at first.
What mainstream imposes on you vs what you want
The problem with mainstream products is that they are forced on you by the likes and dislikes of other people whereas everybody has an individual taste that is certainly different from other people's. People who create them just assume that you will like them but is that always the case? Of course not and this is where Internet comes into play. In fact, it offers you the opportunity to develop uniqueness in taste and satisfies your craziest preferences by the politics of abundance. Hallelujah being different is a dream come true!!!
You look for what you want, you compare prices and decide to purchase or not. With Internet, you can do that without moving from your chair with a simple click. No pressure, no inconvenience! Save time and money!
The Long Tail article exposes the mainstream industries and makes you question whether you want to make your own decision for what you want to buy and the price you want to pay or on the contrary leave it to other people to decide for you. Well, in the end it is clear that people will choose to get way more for way less especially nowadays with the economic crisis the world is going through.
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