By: Ian Britton
Online shopping, whether it be for music,movies,books or clothing is definitely the way to go! After reading The Long Tail, I can't help but feel excited that finally the consumer is king.
It's amazing to me to think that so much of what is made and produced out there, in reality, never gets a chance to be seen,heard or viewed. Being recently introduced to the pros and cons of online shopping and the amazing purchasing power that the Internet offers, I am forced to side with the medium that offers me more for less.
What I want vs. What they think I want
Everyone is unique and different and when faced with various possibilities, each will have their preferences but how do you know what you want if you don't even know it exists? Online shopping puts what you never knew existed in your face and lets you decide whether you want to buy it or not, no pressure, no nosey salesperson breathing down your neck while you look,it's entirely up to you.
The long Tail article made me realize how the price of manufacturing products and the expectations put upon their rate of sale has created a world of sameness. With the advent of online shopping and it's growing popularity, being different nowadays couldn't be easier and I'm thankful for that.
People want more for less and the Internet has allowed the consumer to get just that. The giants of retail such as Wal-Mart and Best Buy are starting to catch-up but are still too profit oriented and they fail to meet the real time demands of their costumers. The more we use our purchasing power via the Internet the clearer our message becomes; we want more, much more and we'll pay...but less, much less.
1 comment:
Nice post.!! Online shopping become more and more popular nowadays. People are always looking for best price with greatest quality product.
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