In light of the Beijing Summer Olympics, China plans to implement a new rule in order to limit online video sharing. The regulation falls into an already prominent censorship system that restricts use of the Internet.
The increasing popularity of online video, more specifically user generated content, seems to be the mitigating factor in the creation of this new rule. Video-sharing web sites such as Tudou, Youku and 56.com may soon run into difficulties with the new rule which stipulates the requirement of a license only granted to state companies.
This regulation seems to be a direct reaction to an incident in the Chinese media where a sportscaster confronted her husband about his affair on air.
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