Darren Rowse's article touches base on the idea that people blog for so many different reasons. These reasons don't all have something to do with money though. But, to make a financial success out of your blog, well, you need ads. The catch is that putting ads on a blog can sometimes not be a good idea and it has something to do with these 5 points:
Scenario 1: By putting up ads that are actually your competition
Scenario 2: By poorly introducing ads to blog sites
Scenario 3: Blogging for $ and not out of love
Scenario 4: By creating too much clutter with your ads
Scenario 5: By promoting advertisements whose products ripp people off
What's crazy is that these points make Perez Hilton look good!
His blogs are not consumed by ads though they have increased within the last several months due to his book promotion. Also, he doesn't come off as money obsessed because what he writes is what he loves which involves hating on people. Interestingly enough, Perez builds his reputation bashing the entertainers in the entertainment industry. So, to build his reputation in the blogging industry he basically destroys another industry. But, with this destruction comes high readership levels. Perez receives millions of hits in a day. Lesson learned. Do blogging out of love, by finding your 'niche' and don't let the ads get to you.
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