Bruce McDonald recently put forth a project that seems somewhat similar in principle to Brett Gaylor'sThe Pirate Movie, yet also completely different.
He released all the raw footage from his latest film, The Tracey Fragments online under a creative commons license, and then turned it into a contest, to see who could re-edit the movie best.
While I didn't care for the film all that much, I think it's a good publicity move on his part. It shows how he's catering to the changing scope of media accessibility. Interestingly enough, the movie also has its own blog.
As Geist reports, the CRTC is reviewing their framework with regards to domestic content, due to the availability of media online. Now, he says, the competition isn't only content from the States, but instead the "unregulated global stage."
And at the same time, original Canadian content can be made available on that scale.
Again, the internet is creating this incredible platform of more or less equal opportunity, where the actual content matters most.
As Chris Anderson puts it,
Although there may be near infinite selection of all media, there is still a scarcity of human attention and hours in the day. Our disposable income is limited. On some level, it's still a fixed-pie game. Offer a couch potato a million TV shows and they may end up watching no more television than they did before; just different television, better suited to them.
In another article, Anderson goes on to explain how Blockbuster movies are "losing their power". While the future of music has been the concern sine the late '90s, I think now it's the future of film that's interesting, especially with the influx of online movie streaming sites.
Shutting down Napster did nothing to stop the onslaught of on-line media, and if there's an answer as to how corporations can stay afloat, I think the solution to be successful in it all is to learn to adapt, as MacDonald and Gaylor have.
Hopefully all this gives way to more innovative ideas getting out there, as well as more exposure to the little guys.
I'm still geekily waiting for someone to caption the Korean sitcom, Kimchi Cheese Smile in English for me...
1 comment:
So confusing, because the NFB just released an "interactive film" called Late Fragment.
Interesting stuff.
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