Monday, February 11, 2008

Blog Response to "Canadian Broadcasting Policy For a World of Abundance"












This article brings up several important points regarding the CRTC. Namely, the organization has been criticized by many as having somewhat outdates regulations, and the Geist article does an excellent jobs of highlighting why this is true. 

Geist gives an accurate description of the current state of the media industry:

"Today's broadcasting environment is no longer one of scarcity, but rather one of near limitless abundance as satellite, digital channels, and the Internet now provide instant access to an unprecedented array of original content."

As he contends, the regulations currently in place by the CRTC are essentially inappropriate and inefficient for the technology that governs our modern entertainment sources. Rather, all the current regulations do is hinder the ability of Canadian broadcasters to make their own schedules, as they are bound by the American schedules due to the simulcast system in place.

The point Geist makes is very logical: Canadians are no longer bound by their television schedules. Due to the Internet and podcasts (and other such technology), Canadians can essentially watch what they want when they want, and no longer have to wait for the Canadian networks to broadcast their programs. 

Because of this fact, there is little point for Canadian broadcasters to maintain such restrictive regulations. Rather, Geist makes an excellent point in saying that the CRTC should embrace the new technology available to Canadians such as the Internet and formulate new regulations that will allow Canadian companies to benefit from streaming desirable programing online.

While the CRTC has been on the receiving end of harsh criticism for having outdated regulations, the solutions discussed in Geist's article offer up interesting ideas and ways in which the CRTC can revolutionize their regulations in order to match the current technology available.

Come on, Canadians have been deprived of their Super Bowl commercials for far too many years!

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